Holiday Ribbons

A multi-channel campaign

Brief: Create net-new assets for a Twitter(X) Takeover and Paid Social media campaign on LinkedIn, X, Meta(Facebook and Instagram) and Reddit tied into Samsung’s global campaign “Gift of Galaxy” where they revealed holiday deals through December 31st.

Idea: Use a similar color scheme and wrap up all of the related products together showing them as a bundled deal where in the end they create a holiday-related image with grosgrain ribbons.

From here, we tailored the post copy to different audiences in Awareness, Conversion and Consideration categories.

Pictured below are the storyboards I did to help sell the idea and direct the 3D motion team.