Giphy Animations for IBM
Brief: IBM needed easy ways to reply to people on social media while also making it scalable for their many fans.
We found Giphy as the best place for a live repository for gifs and imagery, then anyone can use these gifs as reactions anywhere Giphy is enabled online. Instagram Stories, to X(Twitter) comments, now our community management team could pick and choose gifs to create easy replies or pepper them on any Instagram Story. We continued to create them for certain campaigns to help spread company pride but also show how modern IBM has become over the years.
